(When I uploaded the pictures of the whole working process to the website I found that the images became much blurred, so please click here in advance to view the full and clear PDF)
Project 4 needs to pick one of the following three topics as my topic.
Equality: “Equality is a human right. We are all entitled to live with dignity and with the freedom of self expression without fear. These rights should apply for people of all genders, sexual orientations, beliefs, ethnicities or any other individual in a minority.”
Conscious Consumption: “Our consumerist culture means we are fast burning through the planet’s finite resources and in the past three decades alone, one third of our natural resource space has been consumed.”
Climate Crisis: “Extinction Rebellion is an international apolitical network using non- violent direct action to persuade governments to act justly on the Climate and Ecological Emergency.
After careful consideration I chose conscious consumption as my big topic.
- Mind map
Then I did a mind map
After I finished the mind map, I finally chose clothing waste as my research direction.
- Inspiration
Consumption allows people to gain a sense of control. Especially now that live selling is popular.People are encouraged to buy things by the low prices and the fast pace.And because of this, it is easy to fall into unconscious consumer behavior and we are fast burning through the planet’s finite resources. Personally, in my life, in addition to food and drink, the largest part of my money is probably spent on buying clothes.
- Research
Then I did second-hand research
Research results show that many people wear their clothes a few times before they stop wearing them, and young people aged 18-34 are the main group of them. The fashion industry is already one of the most polluting industries in the world.This proves that the problem of clothing waste is a serious social issue that deserves to be studied.
My target user group was chosen to be 18-35 year olds who buy clothes regularly
- Mind map
After that I did a mind map on the continuation and thought about why people throw away clothes and why they waste clothes.
- Questionnaire
To understand the problem further, I conducted a questionnaire survey.
The results showed that people often go to buy clothes from some fast fashion brands because they are at the front of the fashion trend and are very cheap. And don’t have to consider the overhead. But the update is so fast that people buy too many clothes, so many clothes are worn once or twice and do not have the opportunity to wear, and do not like to wear. And most people do not know that such undoubtedly crazy buying behavior will cause a lot of pollution to the environment，and this becomes the main problem that I need to go to solve this project. They said they were willing to learn about it Most of them think that if they buy second-hand clothes they can solve the problem of pollution. A part of them have a positive attitude towards donating clothes they don’t wear，and others think buying sustainable brands of clothes will also help the problem.
- Interviews
After that I did interviews with my friends who love to buy clothes.
- PACT analysis
Through the above research I did the PACT analysis
- Persona
Through the above research I came up with my persona
After that I used empathy to come up with a user journey map
- Journey map
A few highlights
1.Raise awareness of the environmental damage caused by discarding and wasting clothes.2. Increase people’s use rate of old clothes and reduce waste.3.To get people to recycle clothes and reduce waste.4.Change people’s behavior of throwing away used clothes to reduce environmental pollution.Change people’s attitude towards “fast fashion” clothing by making them aware of the environmental impact of fast fashion products, in order to reduce over-consumption.
- Insight
1. Create a system that collects information about various brand(whether it’s fast fashion or not)item (including its materi- als, production process) This is a concept of “replace”
gives you advice when you’re exploring goods, and recom- mends alternatives to sustainable fashion brands to promote green shopping. It could be an app
2. Create a second-hand shopping platform that collects Collect information and data related to clothes, for example how much pollution we cause by throwing away a short sleeve, why does it cause this pollution, is it because of the fabric composition of the clothes? Is it because of the manufacturing process of the clothes? Or is it something else? Summarize this information. Reflect it in the shopping platform.
3.A donation platform that helps people donate their unwanted clothes to those in need, often what you throw away is what others need. This is also recycling of clothes. This should be a reliable platform, a transparent and open platform for people to donate with confidence.
In the end, I thought the first idea was too big, and Jackie also said during the tutorial that it was not a good idea, It can’t solve the actual problem. The real problem is that people don’t realize that their unconscious over-consumption behavior is harmful to the environment, so they over-consume recklessly. So I decided to combine idea 2 with idea 3.
- Flow chart
- Sketchbook
According to the flow chart, I drew the sketch of the app.
- Lofi-prototype
- Preliminary test feedback
- Updated wireframe
Community page: On the Community page, you can view recent news about clothing environmental protection. You can check out interesting stories shared by other users to raise interest in donating clothes you no longer need. It includes a map page where you can view posts of people selling used clothes near you, and use the in-app navigation to pick up the items directly from the seller’s address after you have purchased them according to your needs.
Donation page：Connected to clothing donation boxes set up by the government, it automatically finds the closest clothing donation box to you and gives you the option to navigate directly to there or book a collection. This makes it easy for people who don’t know where to donate their clothes to complete their own donations. You can track where your clothes go, make sure your clothes are actually being donated to someone in need, and get feedback from the recipient. When your clothes reach the recipient, you will get an electronic postcard from them
Reward page: On the rewards page, you can view the total points you have earned from your actions of recycling clothes and you can exchange them to participate in charity projects. You can also see how much you have contributed to protecting the environment by using the app to consume and recycle your clothes.
My page: On the “My” page you can view the clothes you have posted/are selling and the interesting stories you have shared about your donations. You can also view your followers and friends who follow you.
Finally the name of my app is “Circlothes” which is a combination of “circulate” and “clothes”.The meaning is to encourage people to recycle clothes and not to waste clothes.I chose to use orange as the main color of the app. It is a warm color, it usually gives people a vibrant and lively feeling, and it can usually make the depressed mood suddenly brighten up. This warm, safe feeling will calm you down in reading.
- Final work（High fidelity prototype）
